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Conduct Extensive Market Opportunity Analysis and Full Business Review

Client: The Glasshouse

Brief

The Glasshouse is an independent fashion chain. Its vision is to create a business valued between £5-10 million (within 3-5 years), with a view to attracting major trade investors, and building a national brand.

Approach

In mid-2001, Intangible Business conducted an extensive market opportunity analysis, in conjunction with a full business review. We then formulated a comprehensive growth strategy, including a marketing/PR plan, aimed at: enhancing sales, profitability and cash-flow; growing the customer base; developing a focussed, strategic, decision-making platform; and raising the brand's profile within the trade, and amongst potential investors.

Result

Still in progress... However, The Glasshouse has enjoyed excellent business trading since implementing our recommendations (and in contrast to the difficult economic conditions). This includes overall sales growth of 77 percent since mid-2001; operating profits increased ten-fold, keen interest from potential investors, and a focused programme of expansion from four stores to six stores by the end of 2003.

"The Glasshouse business, as a premium womenswear fashion chain, was at a critical stage in development when we engaged the services of Intangible Business. The insights and opportunities they have provided to us have enabled us to build a stronger, more profitable business platform, from which to embark on a strategically-focused expansion plan."

Janice Culshaw & Helen Gregory-Osborne, Joint Managing Directors - The Glasshouse