Head Office
+44(0)20 8392 0193

Stuart Whitwell
+44(0)20 8392 0193

Thayne Forbes
+44(0)20 8392 0193

Paul Cliff
+44(0)20 8392 0193


Experts in business and intangible asset valuation

You are here

Value Assets for Acquisition from William Grant & Sons

Client: Gruppo Campari


In 2010, Campari acquired Carolans, the world’s second best-selling Irish cream liqueur; Frangelico, a leading specialty premium liqueur and Irish Mist, a leading Irish whiskey based liqueur. The acquisition was from William Grant & Sons giving an enterprise value of €128 million.


Intangible Business advised Campari on fair values of the assets, principally brands, and quantified goodwill on the acquisition.


Intangible Business worked closely with Campari management and auditors to help provide and support high quality and informative financial reporting by Campari in connection with this acquisition which complied with International Financial Accounting Standards (IFRS 3).