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Paul Cliff
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Experts in business and intangible asset valuation

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Brand Strategy

Building a brand is all very well. The strategy for maintaining and controlling a brand is what helps keep it alive and growing. Compiling brand plans is an essential way of achieving this.

These plans incorporate an analysis of Key Performance Indicators (KPIs) which encourage people to work as a team. Different aspects of the business are rated and continuously analyzed to check performance fluctuations. In this way the strategic role of the portfolio and its components can be evaluated.