2007 has been an exciting time for the UK grocery sector. As this report highlights there have been a number of young brands becoming established players, entering the top 100 for the first time. There have been product withdrawals, Salmonella scandals, Bird Flu epidemics, controversial deals done with McDonalds, commodity price scares and brands being delisted from shop shelves.
The UK's Most Valuable Grocery Brands is the definitive guide to how the biggest brands in UK are faring, not just in terms of sales but also how consumers are responding to the brand. This is a study of the equity held by each brand and consequently, how much each brand alone is worth. We have seen a number of brands change hands in recent years such as Bird's Eye, Bisto, Hovis and Mr. Kipling. Which ones will be the next to go? This study may not reveal which ones, but it will tell you how much they are worth.
Intangible Business is the leading international brand valuation consultancy. Valuing brands is at the centre of what we do, for management, financial or litigation purposes. As The UK's Most Valuable Grocery Brands is now in its second year, comparisons on the performances of each brand is now possible for the first time. This report highlights which brands have done well, not so well and which ones to watch out for next year.
