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Liv-ex

Client: Liv-ex

Brief

Intangible Business was asked by Liv-ex to help develop some analytical tools to assist professional buyers in their decisions to buy and sell fine wine. 

Approach

Intangible Business worked closely with Liv-ex to develop an online “fair value” tool to assess relative value in the fine wine market using regression analysis.

Result

Feedback from external members and the internal sales team was extremely positive.