Financing intangible assets, such as customers and brands, are often a key consideration for mergers & acquisitions. Understanding such value, prior to an acquisition or sale assists in fair value negotiations. It can also identify potential opportunities within a company's portfolio or in the wider market which can be leveraged to generate higher returns.
Cash flows are often linked to the strength of a brand or customer base. Intangible Business carries out brand health assessments to track brand equity, constantly monitoring the health of the brand and business. During mergers & acquisitions, intangible assets can often be critical to securing access to cash flows. Intangible Business helps identify the intangible assets, and connected assets, to be securitised and placed in a special purpose vehicle (SPV) in order for them to be separable if the business falls into distress. A selection of services Intangible Business provides include:
